KKW Beauty
KKW Beauty was founded in 2017 by Kim Kardashian West as the centerpiece of her digital beauty empire. Built entirely through her social reach, the brand pioneered direct-to-consumer makeup with a focus on contouring, neutrals, and accessible luxury. Its launch generated over $14 M in minutes, proving the viability of influencer-led retail. In 2020, Coty Inc. acquired a 20% stake, valuing the business at $1BN. In 2021, Kim paused KKW Beauty to rebrand and relaunch as SKKN by Kim, expanding into skincare and sustainable packaging. KKW Beauty remains a benchmark for scale, aesthetic discipline, and cultural impact in the creator economy.
KKW Beauty was founded in 2017 by Kim Kardashian West as the centerpiece of her digital beauty empire. Built entirely through her social reach, the brand pioneered direct-to-consumer makeup with a focus on contouring, neutrals, and accessible luxury. Its launch generated over $14 M in minutes, proving the viability of influencer-led retail. In 2020, Coty Inc. acquired a 20% stake, valuing the business at $1BN. In 2021, Kim paused KKW Beauty to rebrand and relaunch as SKKN by Kim, expanding into skincare and sustainable packaging. KKW Beauty remains a benchmark for scale, aesthetic discipline, and cultural impact in the creator economy.
Country
United States
City
Los Angeles
Founded
2017
Status
Closed
Stage
Private Equity
Capital Raised
Undisclosed
Annual Revenue
~$100M – $150M
Valuation
~$1BN
The Agencies
Creator Brands Weekly
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Creator Brands Weekly
The weekly newsletter for creators building, launching and scaling brands
Loved by your favourite Creators