KKW Fragrance was founded in 2017 by Kim Kardashian West as part of her broader beauty empire. Known for its sculptural bottles and sophisticated scent profiles, the brand blurred the line between celebrity fragrance and fine art perfume. Launched exclusively online through DTC channels, KKW Fragrance sold out multiple times within minutes of each drop, powered by Kim’s massive social reach. Collaborations with Kris Jenner, Kylie Jenner, and floral designer Jeff Leatham further cemented its status as a luxury influencer brand. In 2022, KKW Fragrance was discontinued and rebranded under Kim’s new line, SKKN by Kim, reflecting the next phase of her beauty business.