Kylie Cosmetics, founded by Kylie Jenner in 2015, revolutionized the creator brand landscape. It began with the viral Kylie Lip Kit, which sold out within minutes and generated over $400M in sales within its first 18 months. Built entirely on Kylie’s digital audience and social storytelling, the brand set new standards for direct-to-consumer beauty. Its success led to a 51% acquisition by Coty Inc. in 2020, valuing Kylie Cosmetics and its sister brand Kylie Skin at $1.2B. Known for inclusive shade ranges, clean formulations, and high-velocity product drops, Kylie Cosmetics continues to define the creator-led luxury segment globally.