Kylie Skin was launched in 2019 by Kylie Jenner as an extension of her billion-dollar beauty empire, Kylie Cosmetics. Designed to simplify skincare through accessible, minimalist routines, Kylie Skin offers cleansers, serums, moisturizers, and body products emphasizing clean, vegan, and cruelty-free formulations. Backed by Kylie’s global influence, the brand rapidly scaled from DTC to retail partnerships with Ulta and Boots. It represents the evolution of a creator-led cosmetics empire into a full lifestyle and skincare business.