Lunchly is a 2024 collaboration between KSI, Logan Paul, and MrBeast — three of the most influential creators in the world — offering ready-to-eat snack kits positioned as a “healthier Lunchables” alternative. Each kit features a main item such as Turkey & Cheese Crackers, Nachos & Salsa, or Build-Your-Own Pizza, paired with a PRIME drink and a Feastables bar. Targeting lower sugar and calorie counts versus traditional lunch kits, Lunchly launched across select U.S. grocery and convenience channels in partnership with Walmart. It represents the convergence of creator-led food innovation and mainstream CPG retail.