Magnolia is the creator-led lifestyle brand founded by Joanna and Chip Gaines. What began as a small home renovation business evolved into a global brand encompassing Magnolia Market, Magnolia Network, Magnolia Journal, and partnerships like Hearth & Hand with Magnolia for Target. Through storytelling, design, and authenticity, Magnolia redefined what a creator brand can be—bridging content, commerce, and community in one ecosystem.