Founded by celebrity hairstylist Jen Atkin, Mane Addicts is a haircare and lifestyle platform blending editorial content, community, and professional education. The brand empowers stylists and consumers through tutorials, trends, and premium products under Mane by Jen Atkin. Bootstrapped from a blog into a global beauty ecosystem, Mane Addicts has grown into one of the most influential voices in modern hair culture, merging content, commerce, and creator collaboration.