Poosh is Kourtney Kardashian Barker’s playbook for modern wellness—part editorial, part e-commerce, part cultural movement. Launched in 2019 and named after her daughter Penelope, Poosh reimagines what “healthy living” looks like for the aesthetically driven generation: balanced, intentional, but never boring. It’s where clean beauty meets curated rituals, where luxury collaborations with brands like Alo Yoga and Crème de la Mer live alongside approachable content on mindfulness and home design. Through its Poosh Your Wellness Festival and steady stream of co-branded drops, Poosh has built a loyal, aspirational audience powered by Kourtney’s 200M-strong following—proof that authenticity, influence, and great taste can scale without outside capital.