POPFLEX is a fitness, lifestyle, and activewear brand founded by Cassey Ho, the creator behind the viral Blogilates platform. Launched in 2016, the brand was born out of Cassey’s decade-long relationship with her global fitness community — millions of women who followed her online workouts and sought stylish, functional, and inclusive fitness apparel. POPFLEX offers a range of activewear, yoga mats, gym bags, and accessories, known for its innovative designs like the Crisscross Hourglass Legging and Supercloud Hoodie. The brand’s growth has been entirely bootstrapped, leveraging Cassey’s deep community connection and direct-to-consumer model. Today, POPFLEX is recognized as one of the most successful creator-founded apparel brands, with distribution through its website and Target partnership under Blogilates by Cassey Ho. The company’s mission centers around empowerment, self-confidence, and redefining beauty standards within the fitness industry.