Poubel is a luxury-jewellery brand by creator Gstaad Guy, inspired by the humour, symbols and codes of high-society life. The brand features modular sterling-silver charms that let buyers build bracelets, necklaces and accessories that reference the satire in Gstaad Guy’s universe. With limited drops and a “those who know, know” identity, Poubel blends luxury, parody and craftsmanship for a niche but passionate audience.