Shreddy is a health and fitness brand founded by Grace Beverley in 2019, designed to make effective training accessible to everyone through a blend of technology, equipment, and supplements. The brand began as a subscription-based fitness app, providing guided workout programs and nutrition plans tailored to different fitness levels. It has since evolved into a full ecosystem — including resistance bands, dumbbells, protein powders, and smart gym accessories, merging digital fitness with physical products. Shreddy is part of Beverley’s broader wellness portfolio, which also includes TALA, a sustainable activewear brand. Together, they form a complementary ecosystem for conscious, modern fitness consumers. Operating fully independently and bootstrapped, Shreddy has built a strong community-led brand identity, leveraging Beverley’s combined social media following of over 2 million across platforms.