Sidemen Clothing is the official apparel line of the YouTube collective The Sidemen, founded in 2014 as one of the first major creator-led fashion brands in the world. Built independently by the group and operated entirely in-house, the brand has grown from basic fan merch into a full-fledged streetwear and lifestyle label, representing the Sidemen’s global fanbase through high-quality design and limited-edition collections. The company’s success has been fueled by the Sidemen’s combined audience of over 100 million fans, consistent product drops, and collaborations across their entertainment ventures. The Sidemen Clothing warehouse and logistics center are managed directly under Sidemen Group Ltd., which also oversees their other brands including Sides and XIX Vodka. In 2023, the company opened its first physical pop-up store in London, attracting thousands of fans and cementing Sidemen Clothing’s reputation as one of the leading creator brands in Europe.