Spritz Society is a premium canned cocktail brand founded in 2021 by Ben Soffer, Claudia Oshry, Jackie Oshry, and Josh Ostrovsky (The Fat Jewish). Born from a viral community poll asking followers about their favorite drinks, Spritz Society was created to blend Italian-inspired spritz culture with modern influencer-driven branding. Each can features real wine, all-natural fruit flavors, and sleek, minimal design — aligning with the lifestyle aesthetic of its creators’ digital audiences. The company leverages a strong creator-led marketing strategy, turning its founders’ combined millions of followers into a loyal customer base. Its fast growth has positioned Spritz Society among the top creator-founded alcohol brands alongside Teremana Tequila and 818 Tequila.