Star Yak Ranch is a luxury ranching business founded by Jeffree Star in 2021, based in Casper, Wyoming. The brand is focused on ethical yak farming, producing premium yak meat and handcrafted products while promoting sustainable agriculture. Jeffree Star personally oversees operations on the ranch, integrating his aesthetic and brand philosophy into an unexpected new category — luxury livestock. The ranch has gained media attention for merging celebrity influence, animal husbandry, and direct-to-consumer branding in an unconventional but authentic extension of Jeffree Star’s empire. The ranch produces a line of yak meats, apparel, and home goods under the Star Yak Ranch brand, marketed through e-commerce and social media platforms.