Wishful Skin is a clean skincare brand founded by Huda Kattan, the entrepreneur behind Huda Beauty. Launched in 2020, the brand bridges the gap between beauty and science with effective, minimalist products designed for radiant, healthy skin. Backed by Kattan’s massive creator influence and authentic storytelling, Wishful Skin has built global recognition through its transparent approach, inclusive marketing, and connection to the Huda Beauty ecosystem.