Jen Atkin is a celebrity hairstylist, beauty entrepreneur, and author who has turned her salon-roots into a multi-brand beauty empire. She founded Ouai in 2016, scaling it from Instagram-friendly haircare into a full prestige beauty line (shampoos, conditioners, body care, fragrance) acquired by Procter & Gamble. She also built Mane Addicts, a digital platform & community for hairstylists and beauty lovers, and more recently launched Mane by Mane Addicts (hair tools & accessories). Atkin combines creative credibility and content power with business acumen, making her one of the leading female founder-operators in beauty.