Alliance Consumer Growth

Alliance Consumer Growth (ACG) is a leading growth equity firm focused on scaling high-potential consumer, lifestyle, and creator-led brands. The firm partners with visionary founders at the critical inflection point of growth, providing strategic capital, deep retail expertise, and operational support. ACG’s portfolio includes some of the most iconic consumer companies, including Goop, Warby Parker, Harry’s, BarkBox, OUAI, Juice Press, and Brady Brand, helping them expand from breakout startups to global category leaders.