Matthew “Nadeshot” Haag is a former professional Call of Duty player who transitioned into streamer, content creator and entrepreneur. After winning major tournaments (X Games gold, MLG championships), he founded 100 Thieves in 2017—a Los Angeles-based lifestyle brand and esports organisation combining gaming, apparel and entertainment. Covering content creation, brand strategy and competitive gaming, Nadeshot’s journey illustrates how creators convert niche authority into large-scale consumer business and culture brands.