Russell Wilson is a professional NFL quarterback and a serial entrepreneur. Off the playing field, he co-founded Good Man Brand in 2016 to create a men’s lifestyle brand built on the ethos “Do Good, Look Good, Feel Good.” He takes active ownership of the brand beyond mere celebrity endorsement, integrating mission and business: Good Man Brand is B-Corp certified, and pledges 3% giveback to Wilson’s Why Not You Foundation. Wilson also expanded his fashion footprint with The House of LR&C, a broader fashion / lifestyle group that includes Good Man Brand and other lines. He uses his platform to champion positive culture, faith, and social impact, marrying his athletic identity with brand integrity.