SXSW (South by Southwest) is an annual festival and conference that celebrates the intersection of technology, film, music, and culture. Founded in 1987 and hosted in Austin, Texas, SXSW has become a launchpad for groundbreaking startups, viral media, and emerging creators. The event attracts entrepreneurs, investors, musicians, and thought leaders worldwide, offering panels, performances, networking events, and exhibitions that shape the future of creative industries and digital culture.