TikTok World is TikTok’s annual invite-only global event where the company reveals upcoming features, platform roadmap, and creator tools. It gathers top creators, platform partners, agency executives, and key media for deep dives, fireside chats, product announcements, and networking. Though closed to the general public, the announcements often stream publicly, and the event sets the tone for TikTok’s strategic direction in creator monetization, content formats, and ad innovations.