John Fieldly is the CEO of CELSIUS, one of the fastest-growing energy drink brands in the world — widely adopted by creators, fitness influencers, and celebrity partners. Under his leadership, CELSIUS became a creator-powered cultural brand, leveraging influencer distribution, gym culture, and celebrity endorsement instead of legacy advertising. As an angel and strategic investor, Fieldly leans into consumer, wellness, and creator-adjacent CPG brands that scale through community, content, and culture.