Pronghorn is an investment and incubation firm founded in 2021/2022 with a mandate to invest in Black-owned and creator-led spirits brands. Backed by Diageo, the firm has committed ~$200M to fund 57 brands over ten years and already supports brands like Ten to One Rum (co-founded by creator/celebrity Ciara). Pronghorn blends capital, mentorship and creator narrative to scale consumer brands in the creator economy.