Quench Ventures is a Michigan-based investment firm founded by John Green to back emerging consumer, beverage, and hospitality brands that blend authenticity and scalability. The firm invests in next-generation founders redefining taste and lifestyle categories. In 2025, Quench Ventures joined the $3 million funding round for SipMARGS alongside Palm Tree Crew and other strategic investors, continuing its focus on premium drinks and modern consumer brands.