LAB Capital Advisors (The LAB) is a U.S.-based investment platform that focuses on nascent consumer brands, deploying capital, celebrity endorsement, and strategic operators. Their public strategy emphasizes building hype around category-killer brands and mobilizing influencer energy. They were publicly listed as partners in the funding round for SipMARGS, the ready-to-drink margarita brand. They evaluate high-growth consumer opportunities driven by creator culture.