Travis Scott (Jacques Bermon Webster II) is a hip-hop artist, fashion collaborator and cultural figure who has leveraged his creator status to launch product brands (e.g., Cactus Jack, his label) and equity investments in consumer, tech and lifestyle companies. His personal brand, audience influence and ventures into start-ups (e.g., hard seltzer, cannabis, creator-commerce) position him as a meaningful backer and operator within the creator-economy ecosystem.