Ross MacKay is a serial entrepreneur and co-founder of Cadence, a performance-focused sports drink brand built for the next generation of athletes, creators, and high performers. Known for his ability to identify emerging consumer trends and build category-defining products around them, Ross has been at the forefront of modern wellness and functional beverage innovation. With Cadence, launched alongside George Heaton, he’s blending science, culture, and design to redefine hydration and performance for a new era. MacKay continues to build ventures that sit at the intersection of lifestyle, health, and brand storytelling — shaping the future of consumer products.