Kick.com launched in late 2022 as a challenger to established streaming platforms. It offers creators a revenue split of ~95 % of subscription receipts and looser moderation norms. With estimated annual revenue of ~US$ 177 million and valuation approaching the US$ 1–2 billion range, Kick has drawn major creators and brand-sponsorships. It remains privately held, and its growth trajectory hinges on monetisation of viewership, retention and advertiser confidence.