Sequoia Capital

Sequoia Capital is one of the most active venture firms backing the rise of creator-led companies and brands. Across its global portfolio, Sequoia has supported some of the most influential creator-driven businesses — from 100 Thieves, the gaming and lifestyle brand founded by esports creator Nadeshot, to YouTube, the platform that transformed content creation into a global industry. The firm has also backed creator-centric products like Instagram, Reddit, and Patreon, which power how creators build audiences and monetize content. Sequoia’s strategy centers on investing in the brands, platforms, and tools built by or for creators — fueling the next generation of consumer companies born from influence, community, and culture.