George Heaton is the co-founder and creative visionary behind Represent, the British luxury streetwear label redefining modern menswear through quality, craftsmanship, and storytelling. Built with his brother Michael from a small T-shirt line into a globally recognized brand, Represent is worn by athletes, artists, and cultural leaders worldwide. Beyond fashion, George also co-founded Cadence, a performance-focused sports drink brand launched with entrepreneur Ross MacKay, expanding his creator-led portfolio into the health and wellness space. Across both ventures, Heaton continues to innovate at the intersection of design, culture, and community — building globally influential creator-owned companies.