Associate Director, Campaign Management — Influential

💼 Campaign Management Department | East Coast | $110,000–$125,000 USD

About Influential

Influential is the largest influencer marketing company in the world by revenue, trusted by 60% of the Fortune 500 and connected to over 3 million creators across TikTok, Instagram, YouTube, and more. As part of Publicis Groupe and named Ad Age’s 2024 Social Media/Influencer Agency of the Year, Influential combines AI, data, and creativity to power campaigns for the world’s biggest brands.

The Role

As Associate Director of Campaign Management, you’ll lead the East Coast campaign management team, driving influencer strategy and execution for major Fortune 500 clients — particularly within the luxury and beauty sector. You’ll oversee creator selection, contracting, and performance, while managing large-scale influencer activations and optimizing for results across multiple channels.

What You’ll Do

• Lead campaign strategy and day-to-day operations for multi-million-dollar influencer programs.

• Oversee creator casting, negotiations, contracting, and content delivery.

• Manage and mentor the East Coast campaign team across multiple concurrent campaigns.

• Partner with Account Management, Creative, and Analytics to ensure client satisfaction.

• Develop new success metrics and refine campaign reporting frameworks.

• Maintain strong relationships with creator managers, agents, and influencers.

• Execute on-site influencer activations and ensure brand alignment across all deliverables.

• Innovate campaign processes and drive collaboration across internal teams.

What You’ll Bring

• 5–7 years in digital, advertising, or influencer marketing — ideally in luxury beauty.

• Proven success managing 6–7 figure campaign budgets and high-profile clients.

• Established network of creators, managers, and talent agents.

• Strong organizational, leadership, and negotiation skills.

• Deep understanding of social platforms (TikTok, Instagram, YouTube, etc.) and performance analytics.

• Experience in startup or fast-paced agency environments.

• Bachelor’s degree or equivalent experience.

Why Join Influential

• Competitive salary and 401(k) matching.

• Comprehensive medical, dental, and vision insurance.

• Flexible time off and inclusive holiday benefits.

• Dynamic, creative culture with growth opportunities backed by Publicis Groupe.

🌎 www.influential.co

Part of Publicis Groupe, operating in 100+ countries worldwide.