About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson (aka MrBeast), the most-watched creator in the world. The company spans digital media, philanthropy, consumer products and innovative business ventures, united by a mission to entertain, inspire and effect positive change.

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About the Role

As Channel Lead, you’ll own the vision, voice and execution for MrBeast’s behind-the-scenes storytelling. You’ll build and lead a small team that captures real moments, shapes them into compelling stories, and publishes content that supports the main-channel ecosystem. You are both a creator’s brain and a strategist’s mind.

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What You’ll Do

• Define and lead the vision, tone and publishing cadence for the behind-the-scenes channel (what stories get told, how, and why).

• Partner with main-channel production leads to uncover narrative arcs during shoots and post-production (people, challenges, details).

• Ensure that behind-the-scenes content supports the broader ecosystem: main channel, social, brand partnerships.

• Use YouTube and social analytics to identify story formats that drive engagement, then iterate quickly.

• Experiment with new formats (vlog, docu-style, mini-series, personality-driven shorts) to expand how audiences experience the brand.

• Establish and maintain organized systems for footage management, workflows, publishing calendars.

• Act as the connector between chaotic production work and polished storytelling — turning spontaneous moments into clear, entertaining narratives.

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What You’ll Bring

• 7-10+ years in YouTube or content production, ideally including creator-led work or working directly with creators.

• Proven track record of leading small, high-output creative teams in fast-moving, creator-driven environments.

• Deep understanding of YouTube storytelling — pacing, title/thumbnail strategy, narrative rhythm that drives growth.

• Strong editorial instinct: you can sense authenticity, emotion or humor, and shape it into watchable form.

• Ability to think creatively and analytically, translating data into story-format decisions.

• Excellent communication and people-management skills, able to partner with creative leadership and advocate for your team.

• Curiosity, humility, high creative standards — you care about process and craft.

• Willingness to work onsite in Greenville, NC (relocation support offered).

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Why MrBeast

You’ll join a brand redefining what’s possible in entertainment and influence. Every campaign you lead will reach millions and set new standards for how creativity moves culture. If you’re driven by bold ideas, fast execution, and building something meaningful — this is the place.

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Benefits

• Competitive salary.

• Comprehensive medical (Blue Cross Blue Shield), dental, vision and company-paid life insurance.

• Company contributions to Health Savings Accounts (HSA).

• 401(k) plan with Safe Harbor company-matching.

• Flexible vacation policy and paid company holidays.

• Company-provided technology package.

• Relocation support including travel & company-provided housing for the first 90 days when applicable.