About Ketone-IQ

At Ketone-IQ, we’re redefining how the world thinks about energy. Our breakthrough ketone superfuel powers elite endurance athletes, special operations forces, and high performers—from Tour de France cyclists to frontline EMTs.

In 2019, our innovation caught the attention of U.S. Department of Defense SOCOM, securing a $6M contract to fuel their elite units. Today, our mission is bigger: to disrupt the global energy market and bring high-performance fuel to everyone—athletes, professionals, and anyone who demands more from their body and mind.

Ketone-IQ is High Performance Energy. We’re scaling fast, leading the ketone movement, and building a culture where creators, builders, and athletes thrive.

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About the Role — Social Media Manager / Creator

We’re searching for an Instagram/TikTok creator disguised as a social media manager — someone who lives in CapCut, dreams in hooks, and knows how to turn ideas into viral series. You’ll own the full social pipeline: strategy, content, editing, publishing, and community.

Your #1 job: make scroll-stopping content that builds brand affinity and drives organic reach across Instagram, TikTok, and YouTube Shorts.

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What You’ll Do

• Ship daily video content across IG, TikTok, and YouTube (native edits, captions, hooks, and pacing)

• Build repeatable content series that encourage tune-ins, comments, and shares

• Capture and edit founder clips, athlete collabs, and UGC remixes

• Own the content calendar and publishing cadence; test, analyze, and iterate fast

• Write sharp, on-brand copy—hooks, lower-thirds, CTAs, and comments that convert

• Track monthly analytics to optimize watch-time, shares, and retention

• Manage community touchpoints (reply with videos, pin comments, DM coordination)

• Coordinate shoots (run-and-gun, product, or studio) with creators and athletes

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You Might Be a Fit If You…

• Have a portfolio or reel of native social videos that perform

• Edit quickly (CapCut, IG Reels, Premiere) and understand audio, pacing, and subtitles

• Understand fitness culture and performance-driven audiences

• Are relentlessly creative—testing 10 hooks before lunch and killing the weak ones

• Have low ego, high ownership, and thrive in startup chaos

• Communicate clearly and move fast

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Nice-to-Haves

• Scaled a brand or creator channel beyond 7-figure monthly impressions

• Basic graphics or podcast clip experience (Canva, Motion, MagicBrief)

• Experience with athletes, coaches, or wellness influencers

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What Success Looks Like

• 3× increase in average video views by Day 90

• 2.5M organic impressions/month across IG, TikTok, and YouTube

• Launch at least one high-retention video series (≥50% retention on 30–60s content)

• Maintain a weekly cadence of 5–7 posts + 3–5 stories

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Tools We Use

CapCut · Premiere Pro · Frame.io · Air · DropBox · Monday.com · Notion · Canva · YouTube Studio · Meta/TikTok Analytics · MagicBrief

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Qualifications

• 2+ years as a social media manager or creator (ideally CPG or wellness brand)

• Deep knowledge of platform algorithms and content formats

• Experience growing small brands through organic and community-driven strategy

• Strong familiarity with health, wellness, and biohacking culture

• Highly organized and adaptable in a fast-paced, experimental environment

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How to Apply

Send us:

1️⃣ Your portfolio or reel

2️⃣ Three posts you’ve shipped that performed well

3️⃣ A one-paragraph pitch for a series you’d build for Ketone-IQ (title, premise, sample hook)