About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson (aka MrBeast), the most-watched creator in the world. The company spans digital media, philanthropy, consumer products, and innovative business initiatives. With a mission to entertain, inspire and effect positive change, Beast Industries is redefining what creator-led business looks like.

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About the Role

In this role, you’ll join the creative core of Beast Industries, tasked with ideating next-level formats and executing viral content across their Brands (Feastables, MrBeast Labs, etc.), Franchises and Collaborations. You’ll work at the intersection of entertainment, product and platform—translating bold ideas into content that drives both fan engagement and business outcomes.

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What You’ll Be Doing

• Develop formats and frameworks for original, high-performing videos across multiple brands, franchises and collaborations.

• Ideate and pitch high-concept social campaigns, product launches, creator collaborations and cultural moments.

• Collaborate with Brand Leads, Producers and external partners to bring ideas from concept through delivery.

• Lead brainstorms, writing sessions and rapid creative sprints tied to drops, episodic releases or partner moments.

• Translate complex brand narratives into simple, entertaining, viral-first formats.

• Stay intensely aware of platform trends (YouTube, TikTok, Shorts) and cultural moments to ensure relevance and speed.

• Contribute to campaign planning with creative concepts designed for reach, retention and conversion.

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What Makes You a Fit

• Deep fluency in YouTube, TikTok and emerging platforms + viral mechanics.

• Experience ideating/producing content tied to products, personalities or partnerships.

• Strong instinct for balancing brand message with fan-first entertainment.

• Self-starter who thrives in fast-tempo, high-ambiguity environments.

• Excellent communicator—able to pitch ideas quickly and clearly to internal teams and external partners.

• Solid understanding of creator culture, influencer marketing and branded entertainment.

• Passion for making memorable, internet-breaking content that serves both fans and business.

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Benefits / Why Work With Us

• Competitive salary.

• Generous medical (Blue Cross Blue Shield), dental, vision and company-paid life insurance.

• Company contributions to HSA.

• 401(k) plan with Safe Harbor match.

• Flexible vacation policy + paid holidays.

• Company technology package.

• Relocation support (including travel and housing) when applicable.