About Betr

Founded in 2022 by Joey Levy and Jake Paul, Betr is building the world’s first real-money gaming super app, merging sports, gaming, and media into one platform. Its flagship products — Betr Picks and Betr Arcade — are redefining casual gaming through simplified, social-first experiences. Supported by top-tier VCs including Fuel Venture Capital and 8vc, Betr is scaling rapidly across gaming, content, and audience engagement.

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About the Role

The Data Analyst (Marketing & Growth) plays a critical role in transforming data into insight and strategy. You’ll work at the intersection of data, marketing, and product, uncovering what drives user acquisition, retention, and lifetime value across Betr’s gaming products — Fantasy, Arcade, Social Sportsbook, and Casino.

This is a hands-on, high-impact role for someone who thrives on turning complex analytics into clear, actionable growth strategies.

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What You’ll Do

• Analyze performance across paid, organic, affiliate, and CRM channels to identify growth and retention drivers.

• Partner with Marketing and Product teams to measure funnels, optimize CAC and LTV, and refine engagement strategies.

• Build and maintain dashboards in Power BI to visualize performance and KPIs across products.

• Design and evaluate A/B tests and incrementality studies to measure campaign effectiveness.

• Translate complex data into insights that inform product, creative, and marketing decisions.

• Develop predictive models for LTV, churn, and segmentation using statistical or ML techniques.

• Maintain strong data hygiene — ensuring accuracy, consistency, and alignment across all reporting systems.

• Write advanced SQL queries to extract, transform, and analyze large data sets (BigQuery preferred).

• Communicate results clearly to leadership and cross-functional partners in business-ready narratives.

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What You’ll Bring

• 3+ years in data, business intelligence, or growth analytics (preferably gaming, sports, or fintech).

• Expert in SQL and data modeling, with strong proficiency in Power BI, Tableau, or Looker.

• Experience with marketing attribution, funnel analysis, and performance tracking.

• Familiarity with Google Analytics, Singular, AppsFlyer, Meta Ads, and CRM analytics.

• Advanced analytical thinking — connects marketing performance directly to business outcomes.

• Bonus: Python or R for modeling; predictive model deployment experience.

• Excellent communicator with a balance of technical and business acumen.

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Why Join Betr

Betr is redefining how sports fans play, engage, and win. You’ll be part of a fast-moving team backed by major investors, shaping data strategy at the frontier of gaming and media.

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Benefits

• Competitive salary + performance-based bonus

• Full medical, dental, and vision coverage

• 401(k) with company match

• Equity opportunities in a high-growth startup

• Flexible PTO and work arrangements

• Collaborative, fast-paced team culture with real ownership