Director, Creator Management — Influential

💼 Creator Management Department | East Coast | $120,000–$135,000 USD

About Influential

Influential is the largest influencer marketing company in the world by revenue, trusted by 60% of the Fortune 500 and connected to over 3 million creators across TikTok, Instagram, YouTube, and more. As part of Publicis Groupe and named Ad Age’s 2024 Social Media/Influencer Agency of the Year, Influential powers global campaigns with the perfect mix of AI, data, and creativity.

The Role

As Director of Creator Management, you’ll lead a high-performing team driving strategy, execution, and creator relationships for Fortune 500 clients. You’ll oversee multi-million-dollar influencer campaigns, guide team development, and shape the future of creator partnerships at scale. This is a senior leadership role blending creative vision, operational precision, and deep industry expertise.

What You’ll Do

• Lead creator management and campaign execution for major brand clients.

• Manage and mentor a team responsible for casting, negotiation, and delivery.

• Develop innovative creator strategies and refine success metrics across campaigns.

• Oversee influencer activations, ensuring alignment with client goals and brand safety.

• Collaborate with Account Management, Analytics, and Creative teams for seamless delivery.

• Manage six- and seven-figure influencer budgets with efficiency and precision.

• Build and maintain strong relationships with talent managers, agents, and creators.

• Drive cross-functional improvements in workflow and campaign execution.

What You’ll Bring

• 7+ years of experience in digital, advertising, or influencer marketing.

• Proven success managing 6–7 figure influencer campaigns and large client portfolios.

• Deep network of creators, agents, and influencer managers.

• Strong leadership and negotiation skills with team management experience.

• Expert knowledge of social platforms, creator culture, and performance analytics.

• Highly organized, detail-oriented, and capable of thriving in a fast-paced startup environment.

• Bachelor’s degree or equivalent experience.

Why Join Influential

• Competitive salary and 401(k) matching.

• Comprehensive medical, dental, and vision benefits.

• Flexible PTO and inclusive holiday policies.

• Fast-paced, innovative culture within the global Publicis Groupe network.

🌎 www.influential.co

Part of Publicis Groupe, operating in 100+ countries worldwide.