About goop

goop is a modern lifestyle platform dedicated to exploration, curation, and thoughtful conversation. From its award-winning beauty and fashion lines to its rich editorial voice, goop invites women to embrace transformation, pleasure, and growth in every stage of life.

Founded in 2008 by Gwyneth Paltrow as a weekly newsletter, goop has evolved into a globally recognized brand spanning beauty, fashion, food, wellness, podcasts, live events, and retail stores—uniting a loyal audience around the pursuit of elevated living.

Learn more at goop.com

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About the Role

As Director, Growth Marketing, you’ll lead goop’s paid and performance marketing strategy, driving both acquisition and retention across key business lines — including goop Beauty and goop Fashion.

Reporting to the VP of Growth & Digital Marketing, you’ll blend analytical rigor with creative intuition, optimizing paid campaigns while keeping the brand’s aesthetic and storytelling at the center. This is a role for a data-informed brand builder — someone who can scale efficiently, think strategically, and lead both in-house teams and external partners toward measurable, sustainable growth.

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Key Responsibilities

Growth Strategy & Performance

• Lead goop’s acquisition and retention strategies, optimizing CAC and maximizing LTV across cohorts.

• Manage and scale performance channels, including paid social (Meta), affiliate, and SEM, while identifying emerging growth opportunities.

• Build a culture of experimentation — from testing ad creative to optimizing landing pages and messaging funnels.

• Partner cross-functionally with product, lifecycle, data, and finance to align growth goals with company-wide objectives.

• Manage external agencies and vendors, ensuring accountability, innovation, and ROI.

Data, Insights & Reporting

• Develop and maintain customer analytics frameworks focused on retention, LTV, and cohort performance.

• Present key metrics, insights, and recommendations to leadership, translating complex data into clear strategic action.

• Implement scalable processes for campaign tracking, attribution, and reporting.

Brand Integration & Collaboration

• Work with creative and brand marketing teams to align growth initiatives with goop’s visual and editorial identity.

• Translate performance insights into creative briefs and storytelling strategies that balance conversion with brand value.

• Collaborate on lifecycle marketing efforts to improve customer retention and loyalty.

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Qualifications & Experience

• 8+ years of experience in performance or growth marketing, ideally within beauty, fashion, or lifestyle brands.

• Hands-on expertise in Meta Ads, affiliate marketing, and SEM; CRM experience a plus.

• Proven ability to analyze, optimize, and scale campaigns based on key performance metrics (ROAS, CAC, LTV).

• Strong grasp of testing frameworks, from creative iteration to messaging and audience segmentation.

• Advanced analytical skills with fluency in Excel, GA, and attribution platforms.

• A hybrid thinker — equally creative and analytical, with an ability to balance growth metrics and brand integrity.

• Exceptional collaboration and communication skills with cross-functional teams.

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Compensation & Benefits

• Salary: $140,000–$150,000 + Equity (based on experience and skills)

• Benefits:

• Comprehensive health coverage (medical, dental, vision)

• Fertility benefits and paid parental leave

• 401(k) with employer match

• Perks:

• Annual goopcation (paid summer company break)

• Generous employee discounts and partner offers

• Invitations to exclusive lifestyle events

• A collaborative, beautifully designed workspace in Santa Monica

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Work Philosophy

At goop, creativity, innovation, and camaraderie define our culture. Our hybrid work model maximizes both collaboration and flexibility — with in-office days on Tuesdays and Thursdays, and Mondays for those within a 15-mile radius of Santa Monica.

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Equal Opportunity

goop is an Equal Opportunity Employer committed to diversity, equity, and inclusion. We welcome applicants from all backgrounds and make employment decisions based on qualifications, merit, and business needs.