About Betr

Founded in 2022 by Joey Levy and Jake Paul, Betr is building the world’s first real-money gaming super app. Its first product, Betr Picks, launched in September 2023 and rapidly grew to hundreds of thousands of paying users who have already won over $250M on the platform.

In 2024, Betr launched Betr Arcade, expanding into social and skill-based gaming. The company plans to roll out additional nationwide products in 2025—all within a single, unified app designed for casual sports fans and gamers.

Betr’s media arm, Betr Media, is now one of the fastest-growing sports gaming brands in the U.S., fueling both user acquisition and retention.

Betr is backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8VC, and other top-tier investors.

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About the Role — Email Marketing Associate

Betr is seeking a highly motivated Email Marketing Associate to help drive engagement and retention across email, push, and in-app channels. You’ll play a critical role in creating, executing, and optimizing CRM campaigns that power customer journeys throughout the Betr ecosystem.

This role blends copywriting, campaign execution, and performance analysis, demanding strong attention to detail, curiosity about player behavior, and a love for sports.

This position is based in Miami, Florida and requires schedule flexibility, including nights, weekends, and holidays during major sports seasons.

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What You’ll Do

• Execute and optimize CRM campaigns across email, push, and in-app channels

• Write, design, and launch high-impact lifecycle campaigns to drive retention

• Build automated multi-channel customer journeys tailored to user segments

• Run A/B tests to improve engagement, conversion, and overall performance

• Create and manage audience segments for personalized communication

• Track CRM KPIs, report insights, and recommend data-driven improvements

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About You

• 1+ year of professional experience, ideally in email or CRM marketing

• Strong copywriting and communication skills

• Detail-oriented, organized, and reliable with strong follow-through

• Proactive, flexible, and available to support weekend campaigns (especially Sundays during football season)

• Passionate about sports, particularly NFL and NBA

• Understanding of sports gaming or fantasy sports is a strong plus

• Experience with push notifications or lifecycle marketing tools preferred

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Bonus Points

• Hands-on experience with Braze

• A lifelong, passionate sports fan who understands gaming culture

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Why Betr

Betr is redefining the future of sports and gaming through technology, content, and culture. We’re a fast-moving startup that values innovation, diversity, and collaboration. If you want to help shape the next era of fan engagement, this is where you’ll make an impact.

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Equal Opportunity

Betr is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds, identities, and experiences.