About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson (MrBeast), the most-watched person in the world. With ventures spanning digital media, philanthropy, consumer products and innovative business initiatives, our mission is to entertain, inspire and create significant social impact.

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About the Role

As Head of Social, you will own the voice, strategy and execution of how the MrBeast brand shows up across every platform—including YouTube Shorts, TikTok, Instagram, X, Facebook and Snapchat. You’ll build the systems and team that turn storytelling into global reach, setting the vision for one of the world’s largest social ecosystems.

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What You’ll Do

• Own the global social strategy across all major platforms, driving growth, engagement and storytelling impact.

• Build and lead a high-performing social organization with clear ownership and accountability per platform.

• Develop scalable systems and playbooks enabling speed, consistency and creative excellence across channels.

• Translate data into creative insight, creating feedback loops to improve performance and inform future storytelling.

• Partner with Content, Production and Marketing teams to align platform strategy with brand vision.

• Shape the brand’s daily voice, rhythm and tone across social, ensuring output is consistent, relevant and best-in-class.

• Identify emerging platforms and opportunities to extend reach, engagement and cultural influence.

• Coach and mentor rising talent within the social and content ecosystem, developing future leaders.

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What You’ll Bring

• 8+ years leading social strategy, operations or production at a top-tier creator, entertainment brand or media company.

• Proven success growing large-scale social audiences and leading teams that balance creative risk with data discipline.

• Deep expertise in social platforms, algorithms and audience behavior.

• Strategic leadership experience creating systems that scale creative output without slowing it down.

• Strong analytical and storytelling instincts, grounded in performance data and creative intuition.

• Exceptional communication skills and ability to collaborate across creative, marketing and production teams.

• Experience mentoring diverse creative talent and fostering high-performance team culture.

• On-site presence in Greenville, NC required.

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Why Join Us

You’ll be part of redefining what entertainment and brand storytelling look like at global scale. Every piece of content you publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

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Benefits

• Competitive salary

• Comprehensive medical (Blue Cross Blue Shield), dental, vision and company-paid life insurance

• Company contributions to Health Savings Accounts (HSA)

• 401(k) plan with Safe Harbor company-matching

• Flexible vacation policy and paid company holidays

• Company-provided technology package

• Relocation support including travel & housing for first 90 days (when applicable)