About Us

Beast Industries is the media and entertainment empire founded by Jimmy Donaldson (aka MrBeast) — the world’s most-watched creator. We’ve redefined what modern storytelling looks like by building businesses that merge media, philanthropy, and commerce. Our mission: entertain, inspire, and create global impact through the power of digital content.

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About the Role

As Head of Social (New York), you’ll lead the evolution of how MrBeast shows up across every platform — from YouTube Shorts and TikTok to Instagram and X. You’ll define the voice, systems, and creative rhythm behind one of the largest and most influential digital brands on the planet.

This is a creative-operator role: part strategist, part architect, part coach. You’ll set the global social vision, lead the team that executes at cultural speed, and make sure every post reflects the precision, ambition, and humanity of the MrBeast brand.

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What You’ll Do

• Build and lead the global social organization, defining platform ownership, structure, and creative cadence.

• Design scalable systems and workflows that let creativity and performance thrive together.

• Set daily publishing strategy and tone across YouTube Shorts, TikTok, Instagram, X, Facebook, Snapchat, and emerging platforms.

• Translate analytics into creative insight — using data as a compass, not a cage.

• Partner with content, marketing, and production teams to integrate storytelling across every channel.

• Shape the voice and narrative rhythm of the MrBeast ecosystem — daily, weekly, and across launches.

• Identify and test new formats, creators, and trends to extend cultural reach.

• Recruit, mentor, and develop top social and community talent across multiple locations.

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What You Bring

• 8+ years leading social or digital strategy for a global creator, entertainment brand, or high-growth media company.

• Proven record scaling massive multi-platform audiences while maintaining creative edge.

• Deep understanding of social algorithms, audience behavior, and content optimization.

• Experience architecting creative operations — balancing speed, scale, and storytelling.

• Analytical but intuitive: you know when to trust data and when to trust taste.

• Excellent communication and leadership skills across creative and technical teams.

• Hands-on familiarity with short-form video trends, creator culture, and cross-platform storytelling.

• Based in New York City (or willing to relocate).

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Why Join MrBeast

You’ll be shaping one of the most-watched brands on Earth — where creativity meets global impact. Every post reaches millions. Every campaign drives culture. Every experiment writes the future of entertainment.

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Benefits & Perks

• Competitive salary + performance bonus

• Full medical / dental / vision coverage (Blue Cross Blue Shield)

• Company paid life insurance + HSA contributions

• 401(k) with Safe Harbor matching

• Flexible vacation policy + paid holidays

• Company-provided tech package

• Relocation support for non-NY candidates