About Us

Beast Industries is the media empire founded by Jimmy Donaldson (MrBeast) — the world’s most-watched creator. Our ecosystem spans digital media, philanthropy, consumer products, and next-generation storytelling. Every project is built to entertain, inspire, and move culture at scale.

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About the Role

As Head of Viral Marketing, you’ll be the architect behind how ideas spread. Your mission: turn sparks of creativity into global phenomena that drive both cultural relevance and business growth. From billion-view YouTube moments to world-shaping product launches, you’ll design the systems that make virality repeatable — not random.

You’ll lead a cross-functional team of creative marketers, strategists, and producers to ensure every campaign travels fast, hits hard, and becomes unforgettable.

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What You’ll Do

• Lead the viral marketing division across all MrBeast ventures — from content and collabs to consumer brands like Feastables.

• Build frameworks for cultural reach: repeatable systems for virality across YouTube, TikTok, Instagram, and emerging platforms.

• Launch campaigns that spark global conversations, memes, and momentum — designed to be shared, remixed, and remembered.

• Partner with Social, Content, and Brand teams to align creative storytelling and flawless campaign execution.

• Define and track viral metrics (reach, share velocity, retention, earned media) to measure performance and scale what works.

• Develop partnerships with brands, creators, and media that merge creative vision with measurable business results.

• Mentor and grow a high-performing team that thrives in speed, creativity, and experimentation.

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What You’ll Bring

• 10+ years in marketing, content, or social leadership within creator, entertainment, or brand environments.

• Proven record leading campaigns that achieved breakout virality and cultural impact.

• Deep understanding of platform mechanics, creator ecosystems, and storytelling psychology.

• Exceptional ability to blend creative instinct with data-driven strategy.

• Experience running complex, cross-functional initiatives at high velocity.

• Builder mentality — thrives in no-blueprint environments.

• Must be based in or willing to relocate to Greenville, NC.

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Why Join MrBeast

You’ll be defining how creativity scales to billions. Every campaign you build will influence global audiences and set the benchmark for modern storytelling. This isn’t marketing — it’s cultural engineering.

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Benefits

• Competitive salary + performance bonus

• Comprehensive medical, dental, vision, and life insurance

• HSA contributions + 401(k) Safe Harbor match

• Flexible vacation policy + paid holidays

• Company-provided technology package

• Relocation support and temporary housing for new hires