About Ketone-IQ

At Ketone-IQ, we’re redefining how the world thinks about energy. Our ketone superfuel powers elite performers—from Tour de France cyclists and special operators to entrepreneurs and everyday athletes striving for more.

In 2019, Ketone-IQ secured a $6M contract with U.S. Department of Defense SOCOM to fuel their elite forces. Today, we’re on a mission to disrupt the global energy market, bringing our high-performance fuel to everyone who demands more from body and mind.

We’re building a brand that’s acclaimed, copied, and culture-defining. If you live at the intersection of fitness, biohacking, and design, and thrive in startup environments where excellence is the baseline, you’ll fit right in.

Ketone-IQ is High Performance Energy.

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About the Role — Lead Brand Designer

We’re seeking a multidisciplinary Lead Brand Designer to bring the Ketone-IQ brand to life across retail, digital, and experiential channels. You’ll be the creative lead for major retail activations, guiding everything from packaging to in-store experiences to high-performance visual storytelling.

This is not a maintenance role—it’s a build-and-scale role for a designer who moves fast, thinks strategically, and obsesses over the details that separate good from world-class. You’ll work alongside a nimble, high-output creative team—our internal “SEAL Team” of design and content specialists—and help set the visual direction for one of the most ambitious wellness brands in the world.

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What You’ll Do

• Lead concept generation and creative execution from ideation through final production for retail activations, packaging, and campaigns

• Create retail-ready visual systems that translate seamlessly across physical and digital touchpoints (POP, POS, web, and experiential)

• Direct and mentor junior designers, ensuring brand consistency and excellence across all creative output

• Drive innovation in design workflows—using AI and emerging tools to accelerate iteration and efficiency

• Collaborate with marketing, retail, and operations teams to align creative with business and product goals

• Lead photo editing, image enhancement, and visual storytelling for campaigns and product visuals

• Push leadership thinking forward through bold creative ideas that challenge convention and elevate brand perception

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About You

• 6+ years of brand and design experience across retail, packaging, and digital

• Proven record of producing high-caliber work for CPG, performance, or lifestyle brands

• Portfolio that demonstrates mastery of brand language and retail system design

• Deep knowledge of POP/POS design, ideally for major retailers like Costco, Target, Walmart, or Whole Foods

• Proficiency in Adobe Creative Suite, Figma, Canva, and AI tools

• Advanced skills in photo editing, composition, and production design

• Exceptional communication—able to clearly articulate design decisions to non-designers

• Startup-ready: autonomous, organized, and fluent in Slack, Notion, Zoom, and Drive

• Curiosity for performance culture and human optimization—you treat your craft like a sport

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Why Ketone-IQ

At Ketone-IQ, creativity is performance. Our creative team operates like athletes—driven, resilient, and always improving. You’ll have the autonomy to make real impact, the trust to experiment, and the support of a leadership team that prizes bold, award-winning work over safe choices.

If you’re ready to build a brand that defines the future of energy, this is your stage.