Manager, Campaign Management — Influential

💼 Campaign Management Department | New York, NY | $85,000–$100,000 USD

About Influential

Influential is the largest influencer marketing company in the world by revenue, trusted by over 60% of the Fortune 500 and connected to 3 million creators across TikTok, Instagram, YouTube, and beyond. As part of Publicis Groupe and named Ad Age’s 2024 Social Media/Influencer Agency of the Year, Influential combines advanced AI with human creativity to deliver impactful, data-driven influencer campaigns.

The Role

Based in New York City, the Manager, Campaign Management will oversee strategy, execution, and performance for large-scale influencer campaigns serving Fortune 500 brands. You’ll lead projects from creator selection through content delivery, ensuring flawless execution, measurable ROI, and client satisfaction in a fast-paced environment.

What You’ll Do

• Own end-to-end execution of multi-channel influencer campaigns.

• Oversee creator casting, negotiation, contracting, and content production.

• Manage six-figure influencer budgets with precision and accountability.

• Collaborate with internal teams across Account Management, Analytics, and Operations.

• Analyze campaign data to optimize performance and client outcomes.

• Mentor team members and contribute to process improvement.

• Stay current with influencer trends, tools, and emerging platforms.

• Represent Influential in brand meetings and influencer activations.

What You’ll Bring

• Must be based in New York City.

• 5+ years’ experience in digital, advertising, or influencer marketing.

• Proven ability to manage large-scale influencer campaigns and budgets.

• Strong network of creators, managers, and agents.

• Expertise in major social platforms (TikTok, Instagram, YouTube, etc.).

• Excellent negotiation, communication, and leadership skills.

• Highly organized, detail-oriented, and comfortable in startup environments.

• Bachelor’s degree or equivalent experience.

Bonus Points

• Experience with experiential influencer events or campaign production.

• Background in marketing-tech or media startups.

• Passion for social media and creator culture.

Why Join Influential

• Competitive salary and 401(k) matching.

• Comprehensive medical, dental, and vision coverage.

• Flexible PTO and inclusive culture.

• Opportunity to shape the future of influencer marketing within Publicis Groupe.

🌎 www.influential.co

Part of Publicis Groupe, operating in 100+ countries worldwide.