Manager, Performance Media — Influential

💼 Performance Media Department | Remote | $85,000–$100,000 USD

About Influential

Influential is the largest influencer marketing company in the world by revenue, trusted by over 60% of the Fortune 500 and connected to 3 million creators across TikTok, Instagram, YouTube, and more. As part of Publicis Groupe and recognized as Ad Age’s 2024 Social Media/Influencer Agency of the Year, Influential blends AI-driven data, media precision, and creator storytelling to drive measurable impact for the world’s leading brands.

The Role

The Manager, Performance Media will lead the strategy, execution, and optimization of paid social campaigns across platforms like Meta, TikTok, Pinterest, YouTube, and X. You’ll work closely with internal teams and clients to develop audience strategies, test creative approaches, and drive measurable business results through social performance marketing.

What You’ll Do

• Plan, launch, and manage paid campaigns across multiple social platforms.

• Develop and execute A/B testing and brand lift measurement strategies.

• Collaborate with Account and Analytics teams to ensure campaign pacing, delivery, and optimization.

• Analyze data to identify insights, trends, and performance opportunities.

• Manage large monthly media budgets ($150K–$350K) effectively.

• Build audience and targeting strategies to meet client KPIs.

• Maintain strong relationships with media platform partners and vendors.

• Reconcile campaign delivery and reporting with precision and accuracy.

• Stay current with new ad products, social algorithms, and attribution tools.

What You’ll Bring

• 5+ years of experience in paid social or performance media.

• Proven record of managing large budgets and optimizing spend for ROI.

• Deep knowledge of major social platforms and their ad tools.

• Strong analytical and Excel skills.

• Excellent communication and organization skills.

• Bachelor’s degree or equivalent experience.

Bonus Points

• Familiarity with 3rd-party ad-serving, tracking, or analytics platforms.

• Experience in influencer or marketing-tech environments.

• Passion for the intersection of paid media and creator marketing.

Why Join Influential

• Competitive pay and 401(k) match.

• Comprehensive medical, dental, and vision insurance.

• Flexible PTO and an inclusive work culture.

• Opportunity to work with Fortune 500 clients and cutting-edge technology.

🌎 www.influential.co

Part of Publicis Groupe, operating in 100+ countries worldwide.