About NOBULL

NOBULL is a wellness community that challenges and empowers individuals to become better — mentally, emotionally, and physically. Through footwear, apparel, nutrition, and mindset, we provide the tools and playbook for personal growth.

Our team is small but driven: bright, passionate, and relentlessly focused on helping people push past limits and improve their lives.

Learn more at nobullproject.com

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About the Role

We’re looking for a Manager, Paid Social Marketing — a data-driven, creative, and results-oriented marketer to lead NOBULL’s paid social strategy across platforms.

This role blends performance marketing, creative strategy, and brand storytelling, driving measurable growth while maintaining the authenticity and tone of the NOBULL brand. You’ll manage multi-channel campaigns, optimize spend for ROAS and reach, and work closely with agency partners, creative teams, and senior leadership to elevate our presence across Meta, TikTok, and emerging platforms.

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Key Responsibilities

Campaign Strategy & Execution

• Lead strategy, management, and execution of paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and X (Twitter).

• Own the paid social budget, optimizing spend to achieve traffic, revenue, and ROAS targets while scaling brand reach.

• Develop integrated campaign plans for product launches, seasonal moments, and performance-driven initiatives.

• Manage and challenge the performance of NOBULL’s media agency partners, ensuring accountability and excellence.

• Provide consistent feedback loops between performance data and the creative team to improve ad quality and engagement.

Performance Optimization

• Continuously analyze campaign data, audience performance, and platform trends to refine strategy and improve efficiency.

• Identify emerging growth opportunities — particularly on TikTok Shop and other fast-evolving commerce channels.

• Build a test-and-learn framework for creative, placements, and audience segmentation.

• Present weekly and monthly reporting to senior leaders, highlighting key insights, learnings, and next steps.

Cross-Functional Collaboration

• Partner closely with organic social, creative, and product marketing teams to align content, messaging, and paid amplification.

• Collaborate on asset development and ensure all paid materials reflect NOBULL’s brand voice and visual identity.

• Stay ahead of social trends, platform innovations, and new ad formats — translating them into actionable opportunities for growth.

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Qualifications

• 5+ years managing paid social campaigns at scale, with deep expertise in Meta and TikTok Ads.

• Proven success in eCommerce growth marketing — ideally within the DTC or performance-driven consumer space.

• Experience managing agencies and holding partners accountable for measurable performance.

• Strong understanding of creative strategy as a lever for performance.

• Analytical mindset with an ability to interpret data and make informed decisions.

• Highly proactive, organized, and comfortable operating in a fast-paced environment.

• Bachelor’s degree in Marketing, Business, or a related field preferred.

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Compensation & Benefits

• Salary: $85,000–$100,000 + Bonus + Equity

• Benefits:

• 100% employer-paid health, dental, and vision insurance

• Health Reimbursement Arrangement, FSA, and HSA options

• Life and disability insurance

• 401(k) with generous employer match

• 12 paid holidays per year

• Unlimited PTO (vacation + sick time)

• Paid parental leave

• Incentive units under the company’s equity plan

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Who You Are

You’re equal parts strategist and executor — someone who thrives on turning creative potential into measurable results. You understand that data and storytelling go hand in hand, and you’re not afraid to test, learn, and iterate fast.

At NOBULL, your work will directly influence the growth of one of the most respected performance brands in the world.