Stan’s Mission

Empower anyone to make money working for themselves.

Stan is the Shopify for Content Creators, empowering anyone to make a living working for themselves on the internet.

We’re a mission-driven team backed by top VCs — Forerunner, Pear, and Nersvest — and angels like Kevin Hart and Michael Ovitz.

We help the internet’s biggest creators build businesses so they can spend time doing what they love: creating.

Over the last few years, we’ve built a $35M+/year business with a small, elite team.

If you’re passionate about helping creators succeed and want your work to have a visible impact — we’d love to have you on the team.

Why We’re Building Stanley

We’ve realized there’s more we can do to help entrepreneurs succeed — especially with content creation.

So we went full founder mode again and built Stanley, an AI-powered content ideation partner for Instagram.

Stanley helps creators generate specific, data-driven post ideas tailored to their audience — using real engagement data, not guesswork.

What is Stanley?

Stanley is your AI content ideation partner for Instagram.

• Every day, Stanley delivers unique post ideas optimized for your voice and prior performance data.

• Unlike ChatGPT, which often flatters users, Stanley is optimized for Instagram’s top-performing posts — offering honest, actionable feedback.

• Stanley is trained on:

  
  

  1. Your content: It reviews every single one of your posts to mimic your tone and style.

  2. Top IG performers: It analyzes winning posts across IG daily, extracting post structures and frameworks that work.

  
  

Stanley is already live and scaling fast — we’re in full founder mode and ready to grow from 0→100.

What You’ll Own

As the Product Manager for Stanley IG, you’ll own its roadmap and execution.

You’ll work closely with the founders and engineering team to ship fast, iterate intelligently, and shape the future of AI-driven content monetization tools.

You’ll have full autonomy, founder-level ownership, and the chance to lead a category-defining product from the ground up.

What You’ll Tactically Do

• Talk to creators daily (5–10/week) using Stanley IG

• Own the roadmap — define 1–3 month plans with clear metrics

• Lead weekly sprints and optimize engineering flow

• Build in public — share updates and insights transparently

Rubric (What We’re Looking For)

Must Have – Tangible

• Product Manager (2+ years) or Founder (PMF stage)

• Active Instagram Creator (posting 3+ times/week)

• Based in or willing to move to Toronto; in-office 5 days/week

Must Have – Intangible

• Operates like a founder: scrappy, fast, and accountable

• Bias for action — solves problems directly

• Clear thinker — simplifies and executes

• Relentless energy and follow-through

Nice to Have – Tangible

• Startup experience (1–20 people)

• Technical enough to understand tradeoffs

• Team amplifier: earns trust across functions

Nice to Have – Intangible

• Ambitious and collaborative

• Creator-focused mindset

Why This Role

This isn’t a typical PM job — it’s a founder-mode role.

You’ll lead Stanley’s next phase of growth from $1M → $10M ARR and shape the product’s evolution.

You’ll own something real — not just execute tasks, but decide direction, build in public, and make an impact on creators worldwide.

At Stan, You’ll Enjoy

• Autonomy & Ownership: You’re in charge of your direction and time.

• Top-tier Compensation: Competitive salary and equity for top talent.

• Elite Team: A small, high-trust group obsessed with excellence.

• Culture: We build in public, move fast, and support each other.

How to Apply

Send a short 1–3 minute video sharing why you’re the best fit for this role and your Instagram handle.

Email your submission to Alexa Jerbashi.

Note: This is a full-time, in-person role based in Toronto, Canada (not remote).