About NOBULL

NOBULL is a wellness community that challenges individuals to become the best version of themselves — mentally, emotionally, and physically. Through footwear, apparel, nutrition, and mindset, we provide the tools and playbook for personal growth.

Our team is small, driven, and deeply committed to creating products and experiences that make a real impact. We value grit, accountability, and a relentless pursuit of excellence.

Learn more at nobullproject.com

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About the Role

NOBULL is seeking a Senior Manager, Sales Programs to lead our channel expansion strategy and drive profitable growth beyond our core DTC business.

This high-impact role is responsible for building and managing all non-DTC revenue streams — from marketplaces and pop-ups to retail partnerships and future wholesale opportunities. You’ll own the P&L across these channels, set growth targets, and work cross-functionally to operationalize new sales models that scale.

This position requires an entrepreneurial mindset — someone who can balance strategic thinking with executional excellence and thrive in a fast-moving, high-growth environment.

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Key Responsibilities

Channel Strategy & Growth

• Lead NOBULL’s expansion beyond its flagship eCommerce channel, overseeing all alternative sales programs (marketplaces, retail pop-ups, future wholesale).

• Develop and execute channel growth strategies that align with brand goals and financial targets.

• Identify, evaluate, and onboard new distribution partners that fit NOBULL’s long-term vision.

• Own and manage the P&L for these channels, ensuring revenue growth, margin health, and disciplined expense control.

• Collaborate with internal teams to build operational infrastructure for new business lines.

Cross-Functional Leadership

• Partner with marketing, merchandising, supply chain, and finance to align on strategy, inventory, and operational readiness.

• Work with supply chain and finance to establish pricing, promotional parameters, compliance systems, and backend programs.

• Coordinate with marketplaces and distributors on item setup, merchandising, and digital experience improvements.

• Manage marketing investment across partners to drive sales while maintaining NOBULL’s brand integrity.

Partnership & Contract Management

• Negotiate and manage partner contracts, ensuring mutually beneficial terms that support sustainable growth.

• Build and maintain long-term relationships with retail partners, distributors, and marketplaces.

• Monitor performance and identify opportunities to improve visibility, conversion, and market share.

Execution & Analysis

• Deliver accurate financial reporting, forecasting, and performance insights across all sales channels.

• Translate data into actionable business recommendations.

• Stay ahead of marketplace and retail trends, identifying opportunities for innovation and competitive advantage.

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Qualifications

• 8+ years of experience in marketplaces, retail partnerships, or wholesale channel management.

• Proven experience with P&L management and demonstrated ability to exceed revenue and profitability targets.

• Background in merchandise buying, category management, or account management preferred.

• Strong understanding of soft goods and eCommerce operations, with cross-functional collaboration experience (supply chain, merchandising, marketing).

• Entrepreneurial, self-starting attitude with a problem-solving mindset.

• Strong negotiation, communication, and stakeholder management skills.

• Ability to work independently in a fast-paced, on-site Boston environment (Mon–Thurs).

• Bachelor’s degree in Business, Marketing, or a related field preferred.

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Compensation & Benefits

• Salary: $145,000–$155,000 + Bonus + Equity

• Benefits:

• 100% employer-paid health, dental, and vision insurance

• Health Reimbursement Arrangement, FSA, and HSA options

• Life and disability insurance

• 401(k) with generous employer match

• 12 paid holidays per year

• Unlimited PTO (vacation + sick time)

• Paid parental leave

• Incentive units under NOBULL’s equity plan

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Who You Are

You’re an entrepreneurial operator who thrives on building something from the ground up. You balance strategic vision with an ability to roll up your sleeves and execute. You’re energized by driving growth, leading cross-functional teams, and shaping the future of one of the fastest-growing performance brands in the world.